Social campaign
Coors Light is a beer best served "Damme Cold" To reinforce this message we asked our community to remind us of times when they were in a Damme Cold situation.
#DammeCold Stories was an invitation for tales- If you spun a good yarn we’d illustrate it (in real time via our in-house illustrator) and retweet it back to you. The campaign lasted for three months with hundreds of stories illustrated. We also watched the daily news for any opportunities to create reactive illustrations so JCVD can look up to date, unlike his denim.
