Darran Solan: Creative Director | Associate Creative Director | Art Director
Store | POS | Print
Philip’s needed to create a campaign in Germany, that triggers people to switch from manual toothbrushes to Philips Sonicare. So we focussed on a compelling consumer stat - 93% of users that tried it, never switch back
The creative strategy was born under the platform ‘You never forget your first time’ a cheeky love infused message which was aptly brought to life with the brand’s ambassador Matthias Schweighöfer - A German actor and all round heart-throb!
The POS and brand experiences encouraged others to join the 93% that would never switch back, by focusing on the first time they discovered the Sonicare feeling.
Team credit: Alana O'Sullivan