ZYN

OOH | Print | Digital | Store

ZYN nicotine pouches are a tobacco-free modern alternative that help you stay in the moment, by removing the barriers and stigma of smoking and vaping.

My role as Creative Director and lead conceptual creative was helping the Brand team with the global launch of their latest 3.0 product offering - From new packaging to new formulas and flavours. We enlisted multiple CGI teams to help bring the product to life in a variety of scenes which aided the messaging, such as the brand having the accolade of being the World’s #1 nicotine pouch. The campaign’s clean and minimal art direction complement the product’s claim of having 99% less toxicants than cigarettes, with the ultimate aim to help provide a smoke free future for those that want to quit smoking.

The total project output for 2025 will encompass 300+ OOH stills and online films as well as multiple brand navigation maps for POS, toolkits, brochures, leaflets and styleguides for each global market to follow the brand’s new look and feel.

Team credit: Mark Fairbanks & Phil Lethbridge