Darran Solan: Creative Director | Associate Creative Director | Art Director
A few experiential/digital/PR ideas that were paused due to the client’s ‘budget cut monster,’ but are too good not to share!
O2 Lag labyrinth - Through the visual metaphor of digital mirrors I wanted to ‘reflect’ the notion of different mobile internet speeds via an immersive labyrinth experience. A journey that takes people from the familiar, frustrating world of laggy (2G/3G) connections where their experience is constantly distorted to the future of the real-time possibilities that the super fast O2 5G network offers.
Shell Ferrari x Outrun - To highlight Shell and Ferrari's illustrious partnership and V-power being the fuel which powers F1, I pitched the ultimate 80's remake of the racing game 'Outrun' but instead in the real world. Working with Sega we would mimic the whole game in real life so the Ferrari ambassadors could battle head to head to be crowned the ultimate race champion.
War Child - A PR initiative to help increase donations in aid of helping children in war-torn countries and shining a spotlight on the traumas associated with the wrong kind of sounds.