Social & Digital campaign
Coors Light is a beer best served "Damme Cold" To reinforce this message we asked our community to remind us of times when they were in a Damme Cold situation.
#DammeCold Stories was an invitation for tales - If you spun a good yarn we’d illustrate it (in real time via our in-house illustrator) and retweet it back to you. The campaign lasted for three months with hundreds of stories illustrated. We also watched the daily news for any opportunities to create reactive illustrations so JCVD can look up to date, unlike his denim.
Social content
Vita Coco signed up elite athlete and rugby star Maro Itoje to help flog some of its coconut water. So as the drink helps replenish your body, I pitched it as part of your recovery routine under the concept #RevivalOfTheFittest
Each film focuses on a moment during his actual recovery routine, but with an added bit of refreshing daftness. So much so, that Prince Harry mimicked/mocked Maro the next time he saw him, giving the creative the Royal seal of approval…kind of!
Social & digital campaign
I was briefed to drive uptake for More Th>n’s Pet insurance, so I created ‘The happy dog project’ which encouraged pet owners to take their pets out more. The project kick-started with a YouTube pre-roll staring Banjo who asked the viewer why would they skip if they could watch him do cool things?
The film acted as a driver to the website where 1000's of people entered their dogs to win an ultimate day out which could be anything from a medieval catapult tennis ball launcher, to a drone carrying a stick.
With a combined total of over 2 million views on Youtube alone, I set lots of tails wagging.
Social activation
England Rugby’s performances have been a little off recently, so we were tasked with creating a social media activation that allowed fans to show their support, and in turn give them that extra boost on the pitch.
We utilised Snapchat’s Lens feature to create a custom overlay that placed the new England shirt over people’s bodies. Fans could then Snap a picture or video where they scream their support and share to any of their social channels. The filter was used thousands of times during the 6 Nations tournament, featuring a unique ticker tape scrolling bar that changed opposition flags for each game.
Team credit: Jim Capp & Graham Ensor
Social & Digital content series
Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.
To put the car through its paces I created a Man Vs Machine challenge where brand ambassadors from Surrey Cricket Club battled for track glory, competing to see who could twist, turn and race the car to its limits.
The tensions built and a few cars span off the track, helping us achieve hundreds of thousands of views as well as upping the product consideration.
Social content
Healthspan provide a range of vits and supps to help you feel in tip top condition. At Christmas they wanted to push a range that helps when we overindulge. Too much drinking? No worries, get some Milk Thistle down you son. Too many mince pies? You'll need some Artichoke extract. And what about all that xmas wrapping? Electrolyte Spark will boost your energy once again.
I created these three colourful animations working with the talented Wednesday Studio. They were optimised for Facebook viewers and watched thousands of times over the xmas period - Christmas conquered.
Social & Digital content series
Royal London wanted to highlight their sponsorship of the ODI series against Sri Lanka & Pakistan. So I got legendary cricket commentator, David ‘Bumble’ Lloyd to literally become the awareness driver for the series by making him a uniquely modified roller dubbed ‘The bumblemobile’.
We slowly filmed him as he chauffeured famous cricket players around whilst chatting cricket and drinking tea… Quintessentially British – just like Royal London. He was last seen on the M4 trying to change a wheel.
Then due to the film’s popularity, Royal London wanted more so I created a series of fun challenges with current ODI players to showcase their balmy skills under the creative platform 'Training Tomfoolery'.
Social & digital activation
Black Friday sees all brands try to ‘lower’ prices, but O2 wanted to shift them with a twist - for ridiculously low.
Working with the digital team an online auction game was created where you could watch the prices of tech fall. You were urged to hold your nerve and get it as cheap as possible. The film gave you a glimpse of how to play and what to expect as thousands of people got their fingers ready for O2’s Black Friday “Price Crash”
The film was supported through all social channels to excite people about getting tech for next to nothing.
Digital & Social promo
I created a retro Japanese style 8-bit film for McLaren to promote the Japanese Grand Prix. The film was called Turbo Heroes and featured an 8-bit Jenson Button and Fernando Alonso battling an evil racer called Exhaustus.
To complement the film, I created assets to support and extend the campaign including teaser and blooper reels, 8-bit driver headshots and a pair of additional endings open for social voting by McLaren fans.
Turns out, fans voted for the ending where Exhaustus is exiled on a desert island. If only McLaren fans could do likewise with their underperforming drivers.
A few experiential/digital/PR ideas that were paused due to the client’s ‘budget cut monster,’ but are too good not to share!
O2 Lag labyrinth - Through the visual metaphor of digital mirrors I wanted to ‘reflect’ the notion of different mobile internet speeds via an immersive labyrinth experience. A journey that takes people from the familiar, frustrating world of laggy (2G/3G) connections where their experience is constantly distorted to the future of the real-time possibilities that the super fast O2 5G network offers.
Shell Ferrari x Outrun - To highlight Shell and Ferrari's illustrious partnership and V-power being the fuel which powers F1, I pitched the ultimate 80's remake of the racing game 'Outrun' but instead in the real world. Working with Sega we would mimic the whole game in real life so the Ferrari ambassadors could battle head to head to be crowned the ultimate race champion.
War Child - A PR initiative to increase donations for children in war-torn countries by shining a spotlight on the traumas associated with the wrong kind of sounds.
After completing my University degree in Fine Art Painting & Illustration, I continue to make new artwork in my spare time.
I use a range of media from life drawing with pencil & chalk, painting in oils & acrylics and vector drawings on Adobe Illustrator. One of my artworks was also selected for the NABS Art Auction to raise vital funds for people in advertising effected by the pandemic, sitting alongside established greats such as Mark Denton and Dave Dye.
I’m currently selling prints as a side hustle on Etsy here:
I like to shoot and make films myself to test different techniques.
1. For the opening of the night tube in London, my idea was to capture the first people in London's history to use it. It was filmed over 4 months to wait for each new section of the underground to be opened.
2. I created a stop motion animation using Minecraft Steve and his naughty steed.
3. Inspired by the artist Kate Bones, I set out to try and create a stereoscopic GIF in her signature style. A couple of Canon 5D’s, remote triggers and some editing later I achieved the look of an energetic mad troll. This technique can also be recreated in photoshop layers with existing images.
