Social & digital activation
Black Friday sees all brands try to ‘lower’ prices, but O2 wanted to shift them with a twist - for ridiculously low.
Working with the digital team an online auction game was created where you could watch the prices of tech fall. You were urged to hold your nerve and get it as cheap as possible. The film gave you a glimpse of how to play and what to expect as thousands of people got their fingers ready for O2’s Black Friday “Price Crash”
The film was supported through all social channels to excite people about getting tech for next to nothing.
Social & digital campaign
The Coors Light List is dedicated to offering amazing experiences to those with a lust for life, like zero gravity in Florida and moose safari in Portland. Yes moose!
It came off the insight that we all have a bucket list of some description floating around our heads with cool shit we’d love to do if only we were arsed/ brave/ rich enough. I designed the website, wrote and art directed the scripts and shot two promo videos in one day for a teeny budget to help promote it. So what you waiting for? Grab that moose by the horns.
Social & digital campaign
I was briefed to drive uptake for More Th>n’s Pet insurance, so I created ‘The happy dog project’ which encouraged pet owners to take their pets out more. The project kick-started with a YouTube pre-roll staring Banjo who asked the viewer why would they skip if they could watch him do cool things?
The film acted as a driver to the website where 1000's of people entered their dogs to win an ultimate day out which could be anything from a medieval catapult tennis ball launcher, to a drone carrying a stick.
With a combined total of over 2 million views on Youtube alone, I set lots of tails wagging.
Social & Digital content
Over the years I have created numerous animations for O2 to help customers understand the variety of things on offer - from their Recycle & Refresh Programme, their in-store Gurus, their Travel Plans and NSPCC Partnership.
The simple animation style was the backbone through all content to help deliver the different messages in branded digestible scenes accompanied by a soft and fun TOV. The films lived in social, digital and in-store media.
Social & Digital content series
Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.
To put the car through its paces I created a Man Vs Machine challenge where brand ambassadors from Surrey Cricket Club battled for track glory, competing to see who could twist, turn and race the car to its limits.
The tensions built and a few cars span off the track, helping us achieve hundreds of thousands of views as well as upping the product consideration.
Social content
Healthspan provide a range of vits and supps to help you feel in tip top condition. At Christmas they wanted to push a range that helps when we overindulge. Too much drinking? No worries, get some Milk Thistle down you son. Too many mince pies? You'll need some Artichoke extract. And what about all that xmas wrapping? Electrolyte Spark will boost your energy once again.
I created these three colourful animations working with the talented Wednesday Studio. They were optimised for Facebook viewers and watched thousands of times over the xmas period - Christmas conquered.
Social content
Vita Coco signed up elite athlete and rugby star Maro Itoje to help flog some of its coconut water. So as the drink helps replenish your body, I pitched it as part of your recovery routine under the concept #RevivalOfTheFittest
Each film focuses on a moment during his actual recovery routine, but with an added bit of refreshing daftness. So much so, that Prince Harry mimicked/mocked Maro the next time he saw him, giving the creative the Royal seal of approval…kind of!
Social content
To make Domino’s pizza the nation’s favourite, I was tasked to tap into cultural moments that our hungry audiences are interested in.
Whether it’s a Netflix night, transfer speculation or the big game, pizza perfectly compliments the occasion, so the reactive content made sure Domino’s was front of mind amongst the sea of competition.
Digital & Social promo
I created a retro Japanese style 8-bit film for McLaren to promote the Japanese Grand Prix. The film was called Turbo Heroes and featured an 8-bit Jenson Button and Fernando Alonso battling an evil racer called Exhaustus.
To complement the film, I created assets to support and extend the campaign including teaser and blooper reels, 8-bit driver headshots and a pair of additional endings open for social voting by McLaren fans.
Turns out, fans voted for the ending where Exhaustus is exiled on a desert island. If only McLaren fans could do likewise with their underperforming drivers.
A few experiential/digital/PR ideas that were paused due to the client’s ‘budget cut monster,’ but are too good not to share!
O2 Lag labyrinth - Through the visual metaphor of digital mirrors I wanted to ‘reflect’ the notion of different mobile internet speeds via an immersive labyrinth experience. A journey that takes people from the familiar, frustrating world of laggy (2G/3G) connections where their experience is constantly distorted to the future of the real-time possibilities that the super fast O2 5G network offers.
Shell Ferrari x Outrun - To highlight Shell and Ferrari's illustrious partnership and V-power being the fuel which powers F1, I pitched the ultimate 80's remake of the racing game 'Outrun' but instead in the real world. Working with Sega we would mimic the whole game in real life so the Ferrari ambassadors could battle head to head to be crowned the ultimate race champion.
War Child - A PR initiative to increase donations for children in war-torn countries by shining a spotlight on the traumas associated with the wrong kind of sounds.
After completing my University degree in Fine Art Painting & Illustration, I continue to make new artwork in my spare time.
I use a range of media from life drawing with pencil & chalk, painting in oils & acrylics and vector drawings on Adobe Illustrator. One of my artworks was also selected for the NABS Art Auction to raise vital funds for people in advertising effected by the pandemic, sitting alongside established greats such as Mark Denton and Dave Dye.
I’m currently selling prints as a side hustle on Etsy here:
I like to shoot and make films myself to test different techniques.
1. For the opening of the night tube in London, my idea was to capture the first people in London's history to use it. It was filmed over 4 months to wait for each new section of the underground to be opened.
2. I created a stop motion animation using Minecraft Steve and his naughty steed.
3. Inspired by the artist Kate Bones, I set out to try and create a stereoscopic GIF in her signature style. A couple of Canon 5D’s, remote triggers and some editing later I achieved the look of an energetic mad troll. This technique can also be recreated in photoshop layers with existing images.
