Social content
Healthspan provide a range of vits and supps to help you feel in tip top condition. At Christmas they wanted to push a range that helps when we overindulge. Too much drinking? No worries, get some Milk Thistle down you son. Too many mince pies? You'll need some Artichoke extract. And what about all that xmas wrapping? Electrolyte Spark will boost your energy once again.
I created these three colourful animations working with the talented Wednesday Studio. They were optimised for Facebook viewers and watched thousands of times over the xmas period - Christmas conquered.
Social campaign
Grolsch is a brand that celebrates creativity originating from its iconic swing top bottle design, so as part of their 400th year celebrations we offered 400 lucky fans the chance to get an original profile picture created by art collective Graffiti Life.
Fans shared their picture, and from the entries 400 were chosen by Graffiti Life who transformed the pictures into an original digital portrait for fans to use across their social channels. The images sat alongside content on the Canvas by Grolsch website including interviews with the artists, behind-the-scenes footage and articles discussing famous portraits throughout history.
Team credit: Graham Ensor
Social & Digital content series
Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.
To put the car through its paces I created a Man Vs Machine challenge where brand ambassadors from Surrey Cricket Club battled for track glory, competing to see who could twist, turn and race the car to its limits.
The tensions built and a few cars span off the track, helping us achieve hundreds of thousands of views as well as upping the product consideration.
Social & digital campaign
I was briefed to drive uptake for More Th>n’s Pet insurance, so I created ‘The happy dog project’ which encouraged pet owners to take their pets out more. The project kick-started with a YouTube pre-roll staring Banjo who asked the viewer why would they skip if they could watch him do cool things?
The film acted as a driver to the website where 1000's of people entered their dogs to win an ultimate day out which could be anything from a medieval catapult tennis ball launcher, to a drone carrying a stick.
With a combined total of over 2 million views on Youtube alone, I set lots of tails wagging.
Social & digital campaign
The Coors Light List is dedicated to offering amazing experiences to those with a lust for life, like zero gravity in Florida and moose safari in Portland. Yes moose!
It came off the insight that we all have a bucket list of some description floating around our heads with cool shit we’d love to do if only we were arsed/ brave/ rich enough. I designed the website, wrote and art directed the scripts and shot two promo videos in one day for a teeny budget to help promote it. So what you waiting for? Grab that moose by the horns.
Social content
Vita Coco signed up elite athlete and rugby star Maro Itoje to help flog some of its coconut water. So as the drink helps replenish your body, I pitched it as part of your recovery routine under the concept #RevivalOfTheFittest
Each film focuses on a moment during his actual recovery routine, but with an added bit of refreshing daftness. So much so, that Prince Harry mimicked/mocked Maro the next time he saw him, giving the creative the Royal seal of approval…kind of!
A few experiential/digital/PR ideas that were paused due to the client’s ‘budget cut monster,’ but are too good not to share!
O2 Lag labyrinth - Through the visual metaphor of digital mirrors I wanted to ‘reflect’ the notion of different mobile internet speeds via an immersive labyrinth experience. A journey that takes people from the familiar, frustrating world of laggy (2G/3G) connections where their experience is constantly distorted to the future of the real-time possibilities that the super fast O2 5G network offers.
Shell Ferrari x Outrun - To highlight Shell and Ferrari's illustrious partnership and V-power being the fuel which powers F1, I pitched the ultimate 80's remake of the racing game 'Outrun' but instead in the real world. Working with Sega we would mimic the whole game in real life so the Ferrari ambassadors could battle head to head to be crowned the ultimate race champion.
War Child - A PR initiative to help increase donations in aid of helping children in war-torn countries and shining a spotlight on the traumas associated with the wrong kind of sounds.
After completing my University degree in Fine Art Painting & Illustration, I continue to make new artwork in my spare time.
I use a range of media from life drawing with pencil & chalk, painting in oils & acrylics and vector drawings on Adobe Illustrator. One of my artworks was also selected for the NABS Art Auction to raise vital funds for people in advertising effected by the pandemic, sitting alongside established greats such as Mark Denton and Dave Dye.
I’m currently selling prints as a side hustle on Etsy here:
I like to shoot and make films myself to test different techniques.
1. For the opening of the night tube in London, my idea was to capture the first people in London's history to use it. It was filmed over 4 months to wait for each new section of the underground to be opened.
2. I created a stop motion animation using Minecraft Steve and his naughty steed.
3. Inspired by the artist Kate Bones, I set out to try and create a stereoscopic GIF in her signature style. A couple of Canon 5D’s, remote triggers and some editing later I achieved the look of an energetic mad troll. This technique can also be recreated in photoshop layers with existing images.
