Darran Solan: Creative Director | Associate Creative Director | Art Director
VOD | DOOH | Content | Social
The brief was to show how ‘care makes a man stronger’ within the macho world of professional rugby. So I created a stylised VFX treatment which shows messages of care appearing on their skin, making them battle ready for their games. To make it as authentic as possible, I also invited the people closest to them to record the VO in their own words.
The individual nation edits went live on the eve of the Six Nations and were also supported by press, DOOH, social and behind the scenes content. A whirlwind trip to New Zealand then ensued to capture the opposing All Blacks as they awaited these players in the Lions team.
Director: Miika Vaso
Team credit: Graham Ensor