Social & digital activation
Black Friday sees all brands try to ‘lower’ prices, but O2 wanted to shift them with a twist - for ridiculously low.
Working with the digital team an online auction game was created where you could watch the prices of tech fall. You were urged to hold your nerve and get it as cheap as possible. The film gave you a glimpse of how to play and what to expect as thousands of people got their fingers ready for O2’s Black Friday “Price Crash”
The film was supported through all social channels to excite people about getting tech for next to nothing.
