TVC | Digital | Social
‘Lynx: Ice Chill’ cools your body down by 7 degrees which can come in helpful for try-hard young men. So with a crew of cultural and athletic ambassadors, we went in search of them to dispense some chill advice.
A retro Bedford ice cream van was brought back to life featuring a bespoke kit out and branding to help Anthony Joshua and his Ice Chill crew deliver the product’s USP. On social people were directed to a website where they could win ‘chill’ prizes such as a training session with AJ, safe in the knowledge they could perform under pressure.
Team credit: Monty Verdi & Graham Ensor
Director: Matt Carter
