Darran Solan: Creative Director | Associate Creative Director | Art Director
Digital & Social promo
I created a retro Japanese style 8-bit film for McLaren to promote the Japanese Grand Prix. The film was called Turbo Heroes and featured an 8-bit Jenson Button and Fernando Alonso battling an evil racer called Exhaustus.
To complement the film, I created assets to support and extend the campaign including teaser and blooper reels, 8-bit driver headshots and a pair of additional endings open for social voting by McLaren fans.
Turns out, fans voted for the ending where Exhaustus is exiled on a desert island. If only McLaren fans could do likewise with their underperforming drivers.