Social & digital campaign
I was briefed to drive uptake for More Th>n’s Pet insurance, so I created ‘The happy dog project’ which encouraged pet owners to take their pets out more. The project kick-started with a YouTube pre-roll staring Banjo who asked the viewer why would they skip if they could watch him do cool things?
The film acted as a driver to the website where 1000's of people entered their dogs to win an ultimate day out which could be anything from a medieval catapult tennis ball launcher, to a drone carrying a stick.
With a combined total of over 2 million views on Youtube alone, I set lots of tails wagging.
