O2 Christmas

VOD | Social

I was given the retail brief for O2's xmas offering to convey their 'More for you' proposition, where people would get more than they expected with a free gift from O2. So I took this thought and amplified it during a classic Christmas moment. During dinner, this young family would get a comedian rattling off jokes instead of a crappy cracker gag. Enter Justin Moorhouse…nan loved it. 

To keep up engagement over xmas, people were then asked to say which joke they liked best using social media icons to win more pressies. Xmas cheer spread. Job done.