O2

Social activation

England Rugby’s performances have been a little off recently, so we were tasked with creating a social media activation that allowed fans to show their support, and in turn give them that extra boost on the pitch.

We utilised Snapchat’s Lens feature to create a custom overlay that placed the new England shirt over people’s bodies. Fans could then Snap a picture or video where they scream their support and share to any of their social channels. The filter was used thousands of times during the 6 Nations tournament, featuring a unique ticker tape scrolling bar that changed opposition flags for each game.

Team credit: Jim Capp & Graham Ensor