Social & Digital content series
Royal London wanted to highlight their sponsorship of the ODI series against Sri Lanka & Pakistan. So I got legendary cricket commentator, David ‘Bumble’ Lloyd to literally become the awareness driver for the series by making him a uniquely modified roller dubbed ‘The bumblemobile’.
We slowly filmed him as he chauffeured famous cricket players around whilst chatting cricket and drinking tea… Quintessentially British – just like Royal London. He was last seen on the M4 trying to change a wheel.
Then due to the film’s popularity, Royal London wanted more so I created a series of fun challenges with current ODI players to showcase their balmy skills under the creative platform 'Training Tomfoolery'.
