VOD & Online sports broadcast
Sure UK wanted to remind football fans that it can help during any high pressure situations, just like it does for their ambassadors Eden Hazard, Ross Barkley and Fraser Forster.
Our creative strategy was 'Performance starts with prep'. The films use a reverse effect to show the Premier League stars using Sure pre-game so they can take to the field with the confidence to execute their craft.
Team credit: Dave Gibbs & Tom Lee
Director: Giorgio Bruni
