UNIBET - 25

TVC | Digital | Social | PR

Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrated its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so I created a campaign based on a retrospective look back at the past 25 years following a person’s journey through this time as they dabbled with these unique offerings.

The shoot played on nostalgia - Blackberrys and mullets anyone? All of the bespoke in-film graphics reflected the interfaces users would have used. It launched across Europe and was followed by bitesize films, social & digital activations to remind people how Unibet has always been making betting better.

Finally to honour its 25th year, Unibet set a benchmark for the industry - to make zero profit from harmful gambling. To promote this, I came up with the campaign THE ZERO% MISSION where anyone betting with Unibet see its unique tools and technologies will keep them safe. The initiative launched with PR where we swapped the Unibet logo on Middlesbrough and Rangers FC shirts for awareness in Safer Gambling Week.

Team credit: Ben Markey

Director: Harvey Eaton