Darran Solan: Creative Director | Art Director
Digital | OOH | Social
I was tasked as the lead conceptual to refresh Unibet’s whole image archive to dial up the excitement and build 20+ toolkits for markets across the world to use for brand consistency.
I commissioned sports photographer Iain Crawford to capture images with a strong graphic quality. The casting process saw us select semi-pro athletes to ensure skill authenticity, and the graphic design system was created to be dynamic and modular, fitting the different athletes contextual environments.
We shot over 10,000 images in two days using high frame rate bursts so we could select the perfect 200 moments the players looked their best, but also to create digital motion GIFs to use on our channels. The campaigns art direction brought authentic excitement in a contemporary way back to the Unibet brand to differentiate it from the rest.