TVC | Digital | Social | PR
Founded in a bedroom in 1997, Unibet’s humble beginnings were now celebrating its 25th year of big innovations. So I created a retrospective campaign following one person’s journey through this time as they dabbled with these unique offerings.
The shoot played on nostalgia - Blackberrys and mullets anyone? All bespoke in-film graphics reflected the interfaces users would have used. It launched across Europe and was followed by bitesize films, social & digital activations to remind people how Unibet has always made betting better.
Finally to honour its 25th year, Unibet set an industry benchmark - to make zero profit from harmful gambling. To promote this, I created the campaign THE ZERO% MISSION. The initiative launched with PR, swapping the Unibet logo on Middlesbrough and Rangers FC shirts for awareness in Safer Gambling Week.
Director: Harvey Eaton
