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Vita Coco signed up elite athlete and rugby star Maro Itoje to help flog some of its coconut water. So as the drink helps replenish your body, I pitched it as part of your recovery routine under the concept #RevivalOfTheFittest
Each film focuses on a moment during his actual recovery routine, but with an added bit of refreshing daftness. So much so, that Prince Harry mimicked/mocked Maro the next time he saw him, giving the creative the Royal seal of approval…kind of!
