360 Global Campaigns
My role as Creative Director and lead creative oversaw the global launch of ZYN nicotine pouches around the world.
I enlisted multiple CGI teams to bring the product to life in a variety of scenes which aided the messaging, such as the brand having the accolade of being the World’s #1 nicotine pouch. The campaign’s clean and minimal art direction complement the product’s claim of having 99% less toxicants than cigarettes, with the ultimate aim to help provide a smoke free future for those that want to quit smoking.
The total output for 2025/26 will encompass 300+ OOH stills and online films as well as POS navigation maps, toolkits, brochures, leaflets, store activations, styleguides and limited edition packs.
