Digital | Social | OOH

After a successful pitch winning idea, Cono Sur, a Chilean wine brand, tasked me with launching their wine in the UK. They do things slightly differently over there like employing geese as a natural pesticide which all adds up to a superior tasting wine.

The campaign’s approach plucks their eco-friendly proof points out of Chile and places them in graphical backdrops with punchy headlines created by the talented Alison Carmichael, to appeal to a more modern audience. I created a hero VOD and a set of pre-rolls with supporting social edits and OOH. The campaign KPIs were over achieved with 1.6M views on Youtube, and Facebook creative driving a CPV well below the benchmark at £0.01 with a VTR of 80%.

Team credit: Monty Verdi & Graham Ensor

Director: Jelly

TVC | Cinema | Online

Lynx gives young chaps inner confidence as sweating becomes the last thing on their mind. So I reimagined Anthony Joshua as a beltmaker who fashions belts for these everyday champions. They’re the ones who get back up after every faceplant and try again, or the ones who stay up all night to defeat the online overlord. The idea was called ‘The Lynx Gold Brotherhood’ where Anthony inspired everyone to find their inner champion no matter what they do.

All in-film elements were conceptualised by myself including: 5 different belts that had brass panels acid etched with unique designs. A suite of monitor graphics to track delivery. A blueprint map that Anthony followed to create his masterpieces and a moulded stamp to seal his boxes in his artisanal workshop. So remember no matter what you excel at, there’s a belt waiting for you.

Team credit: Adam Thompson & Graham Ensor

Director: Paco Cruz

OOH | Print | Digital | Store

ZYN nicotine pouches is a modern tobacco-free alternative that help you stay in the moment, by removing the barriers and stigma of smoking.

My role as Creative Director and lead conceptual creative saw the global launch of their latest product offering - From new packaging to new formulas and flavours. We enlisted multiple CGI teams to help bring the product to life in a variety of scenes which aided the messaging, such as the brand having the accolade of being the World’s #1 nicotine pouch. The campaign’s clean and minimal art direction complement the product’s claim of having 99% less toxicants than cigarettes, with the ultimate aim to help provide a smoke free future for those that want to quit smoking.

The total project output for 2025/26 will encompass 300+ OOH stills and online films as well as multiple brand navigation maps for POS, toolkits, brochures, leaflets and styleguides for each global market to follow the brand’s new look and feel.

Team credit: Mark Fairbanks & Phil Lethbridge

Digital | Social | Print

O2 teamed up with the NSPCC to help parents learn about online safety. Net Aware is a website housing tips and tricks from industry professionals which was promoted through a charming film set in a school where the kids looked confused when asked questions about online safety vs the real world.

This was supported by print and social adverts on Instagram & Snapchat to urge parents to take a more active interest in their children’s online habits.

Team credit: Shirin Majid

Director: Sam Huntley

Mobile & desktop game | Social

‘Smart Wheels’ is car insurance for young people that rewards safe driving. So seeing as the audience are mainly all mad gamers, I created a 16-bit driving game that exaggerated the real world reward system you receive when driving with Smart Wheels.

Each time you stop at a zebra crossing or dodge an open manhole cover, your driving score went up. Thousands of people played it and enjoyed the zeitgeist easter eggs such as Donald & Kim, dabbing policemen and car film parody posters. The game was also supported with social animations created at Framestore showcasing universal parental driving truths.

Play: games.ramjam.co.uk/morethansmartwheels/

Team credit: Adam Thompson & Graham Ensor

TVC | Digital | Social | PR

Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrated its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so I created a campaign based on a retrospective look back at the past 25 years following a person’s journey through this time as they dabbled with these unique offerings.

The shoot played on nostalgia - Blackberrys and mullets anyone? All of the bespoke in-film graphics reflected the interfaces users would have used. It launched across Europe and was followed by bitesize films, social & digital activations to remind people how Unibet has always been making betting better.

Finally to honour its 25th year, Unibet set a benchmark for the industry - to make zero profit from harmful gambling. To promote this, I came up with the campaign THE ZERO% MISSION where anyone betting with Unibet see its unique tools and technologies will keep them safe. The initiative launched with PR where we swapped the Unibet logo on Middlesbrough and Rangers FC shirts for awareness in Safer Gambling Week.

Team credit: Ben Markey

Director: Harvey Eaton

TTL campaign

Jamie Oliver partnered with Shell to bring a new range of deli sandwiches to motorists around the UK. He updated go-to classics as well as making exciting new favourites to step up the flavour front. The campaign’s concept was ‘Food that moves the nation’ due to this bold new range, so the ‘nation’ accompanied Jamie in the ads to show how it can be a favourite of anyones.

The campaign is currently spanning Store, Social, Digital and DOOH with 100 variations of 6s, 48s & 96s created to deliver contextual messages to specific places.

Team credit: Mark Santos

Experiential | Social

To promote easyJet’s French routes, we created an experiential campaign where a plane door appeared on a London street serving as a portal to an immersive, theatrical love story set in the Côte d'Azur. It was brought to life with immersive agency 'The Department'. As well as creating all of the event assets from posters to invites, I also directed easyJet’s first Facebook Live stream with viewers having to engage with the video to win flights to Nice. 

Over 3 days, 500 people stepped through the plane door and were wowed by 28 carousel theatre shows. The event was a huge hit, with bloggers and news crews from the national press reporting live from the scene. A partnership with Time Out treated 304,000 readers to exclusive Cote D’Azur travel content and those unable to experience it first-hand could still sample this adventure via Facebook Live which racked up 14,000 organic views with a reach of over 200,000. 

Team credit: Dermot McPartland

VOD | DOOH | Content | Social

The strategy asked to show how ‘care makes a man stronger’ within the macho world of professional rugby. So I created a stylised VFX treatment which shows messages of care appearing on their skin, making them battle ready for their games. To make it as authentic as possible, I also invited the people closest to them to record the VO in their own words.

The individual nation edits went live on the eve of the Six Nations and were also supported by press, DOOH, social and behind the scenes content. A whirlwind trip to New Zealand then ensued to capture the opposing All Blacks as they awaited these players in the Lions team.

Director: Miika Vaso

Team credit: Graham Ensor

Social & Influencer campaign

More Th>n’s research found the school run is one of the most stressful parts of a parent’s day, so the task was to raise awareness that More Th>n ‘Do more’ for their customers. We created the ‘In-car Entertainers’, a fun series of tangible tips and tricks that parents could employ on the school run to keep their kids entertained - all underpinned by principles set out by child psychologist Sam Wass.

Teaming up with influencers we spread the message. As they drove their kids to school, we arranged surprise pickups that acted as In-Car Entertainers. The kids were amazed and awakened by the entertainers, with the take out message that parents can assume this role once the cameras stopped rolling. The videos racked up millions of views, smashed VTR’s and showed parents how easily they could make the morning a bit less stressful. 

Team credit: Adam Thompson & Graham Ensor

DOOH

Nova Food is a new food quarter owned by Landsec in London. They approached us to highlight all the different food options available any day of the week.

So we used tasty puns to bring to life the sumptuous imagery shot by Colin Campbell. We created all 7 set-ups in each of the venues during a one day shoot to ensure authenticity. The DOOH adverts then played out on specific days to drive the hungry locals in the right direction with a smile on their faces.

Team credit: Monty Verdi & Graham Ensor

Photographer: Colin Campbell

VOD & Cinema

Virgin Games created a ‘signature live casino’ game experience for players direct on their smartphones meaning they don’t have to go to a casino to experience the thrills. So I created a campaign which used Vlad (the goofy modern day vampire who lives with his oblivious housemates) to communicate how much casino inspired fun he can have by staying right at home.

He continued as the 500-year old face for Virgin Games’ responsible gambling ads which is handy if you’ve been gambling for over half a century and may have staked a few bad bets.

Team credit: Matt Lloyd

Director: Richard Hunter

TVC | Digital | Social

‘Lynx: Ice Chill’ cools your body down by 7 degrees which can come in helpful for try-hard young men. So with a crew of cultural and athletic ambassadors, we went in search of them to dispense some chill advice.

A retro Bedford ice cream van was brought back to life featuring a bespoke kit out and branding to help Anthony Joshua and his Ice Chill crew deliver the product’s USP. On social people were directed to a website where they could win ‘chill’ prizes such as a training session with AJ, safe in the knowledge they could perform under pressure.

Team credit: Monty Verdi

Director: Matt Carter

VOD | Digital

KIA’s new family crossover the XCeed has a host of new in-car tech to keep the family both entertained and safe. So for the launch of the car, we created 3 films that depicted family scenarios and juxtaposed them with features of the car that mimicked them.

However unlike in the home, if you have any potential collisions, fights over the remote control or speeding problems in the car, the XCeed is equipped to handle it - giving you one less thing to worry about.

The films performed well above average with a 78% VTR between them.

Team credit: Monty Verdi & Graham Ensor

TVC campaign

SportPesa is Africa’s number 1 betting app. They needed a campaign for the World Cup, showing how their grass roots support in sports helps stars rise to the top.

The idea ‘Take every opportunity’ was a rally cry to the nation to use their talent to get to the big stage no matter what they do. So we collated runners, boxers, footballers, hip hop stars and even Africa’s big brother winner to engage the nation.

Four days filming in Nairobi ensued which was eclectic to say the least…art directing runners at daybreak in the Rift Valley and street dancers in downtown Pangani. The hero edit was cut down to individual stories to extend across the tournament.

Team credit: Adam Thompson & Mark Bushnell

Digital | OOH | Social

Unibet’s marketing imagery had become tired and outdated, so I was tasked as the lead conceptual and Creative Director to refresh the whole image archive to dial up the excitement and build 20+ toolkits for markets across the world to use for brand consistency.

We commissioned sports photographer Iain Crawford, who loves to capture images with a strong graphic and textural quality - a perfect match for the graphic environments we wanted to add our athletes in. The casting process saw us select semi-pro athletes to ensure skill authenticity, and the graphic design system was created to be dynamic and modular, fitting the different athletes contextual environments.

We shot over 10,000 images in two days using high frame rate bursts, so we could select the perfect 200 moments the players looked their best, but also to give us the opportunity to create digital motion GIFs to use on our channels. All fully graded and dropped into their environments so any market could then use them in any live betting or data fields.

The campaigns art direction brought authentic excitement in a contemporary way back to the Unibet brand to differentiate it from the rest.

VOD | Social

The O2 retail brief for their xmas offering was to convey their 'More for you' proposition, where people would get more than they expected with a free gift from O2. So I took this thought and amplified it during a classic Christmas moment. During dinner, this young family got a comedian rattling off jokes instead of a crappy cracker gag. Enter Justin Moorhouse…nan loved it. 

To keep up engagement over xmas, people were then asked to say which joke they liked best using social media icon interaction to win more pressies. Xmas cheer spread. Job done.

Digital & Social promo

I created a retro Japanese style 8-bit film for McLaren to promote the Japanese Grand Prix. The film was called Turbo Heroes and featured an 8-bit Jenson Button and Fernando Alonso battling an evil racer called Exhaustus. 

To complement the film, I created assets to support and extend the campaign including teaser and blooper reels, 8-bit driver headshots and a pair of additional endings open for social voting by McLaren fans.

Turns out, fans voted for the ending where Exhaustus is exiled on a desert island. If only McLaren fans could do likewise with their underperforming drivers.

VOD & Online sports broadcast

Sure UK wanted to remind football fans that it can help during any high pressure situations, just like it does for their ambassadors Eden Hazard, Ross Barkley and Fraser Forster.

Our creative strategy was 'Performance starts with prep'. The films use a reverse effect to show the Premier League stars using Sure pre-game so they can take to the field with the confidence to execute their craft.

Team credit: Dave Gibbs & Tom Lee

Director: Giorgio Bruni

360 campaign: TVC | Print | Microsite

People have too many breakfast choices these days, so the brief was to remind them of the benefits of choosing Nestle Cereals. Obviously nutritional info is pretty dry, so we looked at a way of housing lots of stats similar to “the tale of the tape” in boxing - albeit a slightly less aggressive version.

A short flight to Cape Town with 10 huge costumes took advantage of the crisp morning sunlight synonymous with starting your day right. The campaign had the best ROI results of any Nestle campaign ever. Introducing…The Battle of the Breakfasts.

Team credit: Sarah Clift & Graham Ensor

Director: Theo Delaney

More Out-Of-Home and print ads that I’ve created for global brands such as:

KIA | easyJet | Car2go | Mastercard | HTC | American Airlines