Digital | Social | OOH
After a successful pitch winning idea, Cono Sur, a Chilean wine brand, tasked me with launching their wine in the UK. They do things slightly differently over there like employing geese as a natural pesticide which all adds up to a superior tasting wine.
The campaign’s approach plucks their eco-friendly proof points out of Chile and places them in graphical backdrops with punchy headlines created by the talented Alison Carmichael, to appeal to a more modern audience. I created a hero VOD and a set of pre-rolls with supporting social edits and OOH. The campaign KPIs were over achieved with 1.6M views on Youtube, and Facebook creative driving a CPV well below the benchmark at £0.01 with a VTR of 80%.
Team credit: Monty Verdi & Graham Ensor
Director: Jelly
TVC | Digital | Social
‘Lynx: Ice Chill’ cools your body down by 7 degrees which can come in helpful for try-hard young men. So with a crew of cultural and athletic ambassadors, we went in search of them to dispense some chill advice.
A retro Bedford ice cream van was brought back to life featuring a bespoke kit out and branding to help Anthony Joshua and his Ice Chill crew deliver the product’s USP. On social people were directed to a website where they could win ‘chill’ prizes such as a training session with AJ, safe in the knowledge they could perform under pressure.
Team credit: Monty Verdi & Graham Ensor
Director: Matt Carter
Social & digital campaign
I was briefed to drive uptake for More Th>n’s Pet insurance, so I created ‘The happy dog project’ which encouraged pet owners to take their pets out more. The project kick-started with a YouTube pre-roll staring Banjo who asked the viewer why would they skip if they could watch him do cool things?
The film acted as a driver to the website where 1000's of people entered their dogs to win an ultimate day out which could be anything from a medieval catapult tennis ball launcher, to a drone carrying a stick.
With a combined total of over 2 million views on Youtube alone, I set lots of tails wagging.
Social activation
England Rugby’s performances have been a little off recently, so we were tasked with creating a social media activation that allowed fans to show their support, and in turn give them that extra boost on the pitch.
We utilised Snapchat’s Lens feature to create a custom overlay that placed the new England shirt over people’s bodies. Fans could then Snap a picture or video where they scream their support and share to any of their social channels. The filter was used thousands of times during the 6 Nations tournament, featuring a unique ticker tape scrolling bar that changed opposition flags for each game.
Team credit: Jim Capp & Graham Ensor
Social campaign
Coors Light is a beer best served "Damme Cold" To reinforce this message we asked our community to remind us of times when they were in a Damme Cold situation.
#DammeCold Stories was an invitation for tales- If you spun a good yarn we’d illustrate it (in real time via our in-house illustrator) and retweet it back to you. The campaign lasted for three months with hundreds of stories illustrated. We also watched the daily news for any opportunities to create reactive illustrations so JCVD can look up to date, unlike his denim.
TVC | Digital | Social | PR
Founded in a bedroom in 1997, Unibet’s humble beginnings have gone from strength to strength as it celebrates its 25th year - It was first to invent Cashout and pioneer other features such as Action Betting and Betstream, so I created a campaign based on a retrospective look back at the past 25 years following a person’s journey through this time as they dabbled with these unique offerings.
The shoot was a great chance to feel nostalgic - Blackberrys and mullets anyone? All of the bespoke in-film graphics also reflected the interfaces users would have used. The hero film launched across Europe and was followed by bitesize films and social & digital activations to remind people how Unibet has always been making betting better.
Then to honour its 25th year, Unibet set a new benchmark for the gambling industry - to make Zero% profit from harmful gambling. So to promote this, I came up with the campaign THE ZERO% MISSION where anyone who bets with Unibet knows its unique tools and technologies will keep them safe. The initiative launched with pitchside hoardings and PR activity where we swapped the Unibet logo on Middlesbrough and Rangers FC shirts to create awareness during Safer Gambling Week.
Team credit: Ben Markey
Director: Harvey Eaton
TTL campaign
Jamie Oliver partnered with Shell to bring a new range of deli sandwiches and wraps to motorists around the UK. He updated go-to classics as well as making exciting new favourites to step up the flavour front. The campaign’s concept was ‘Food that moves the nation’ due to this bold new range, so the ‘nation’ accompanied Jamie in the ads to show how it can be a favourite of anyones.
The campaign is currently spanning Store, Social, Digital and DOOH with 100 variations of 6s, 48s & 96s created to deliver contextual messages to specific places.
Team credit: Mark Santos
Experiential | Social
To promote easyJet’s French routes, we created an experiential campaign where a plane door appeared on a London street serving as a portal to an immersive, theatrical love story set in the Côte d'Azur. It was brought to life with immersive agency 'The Department'. As well as creating all of the event assets from posters to invites, I also directed easyJet’s first Facebook Live stream with viewers having to engage with the video to win flights to Nice.
Over 3 days, 500 people stepped through the plane door and were wowed by 28 carousel theatre shows. The event was a huge hit, with bloggers and news crews from the national press reporting live from the scene. A partnership with Time Out treated 304,000 readers to exclusive Cote D’Azur travel content and those unable to experience it first-hand could still sample this adventure via Facebook Live which racked up 14,000 organic views with a reach of over 200,000.
Team credit: Dermot McPartland & Graham Ensor
OOH | Print | Digital | Store
ZYN nicotine pouches are a tobacco-free modern alternative that help you stay in the moment, by removing the barriers and stigma of smoking and vaping.
My role as Creative Director and lead conceptual creative was helping the Brand team with the global launch of their latest 3.0 product offering - From new packaging to new formulas and flavours. We enlisted multiple CGI teams to help bring the product to life in a variety of scenes which aided the messaging, such as the brand having the accolade of being the World’s #1 nicotine pouch. The campaign’s clean and minimal art direction complement the product’s claim of having 99% less toxicants than cigarettes, with the ultimate aim to help provide a smoke free future for those that want to quit smoking.
The total project output for 2025 will encompass 300+ OOH stills and online films as well as multiple brand navigation maps for POS, toolkits, brochures, leaflets and styleguides for each global market to follow the brand’s new look and feel.
Team credit: Mark Fairbanks & Phil Lethbridge
Digital & Social content
Panasonic gave me a brief to sell their new Smart Home system, which allows you to monitor your home while you are away from the convenience of your smartphone. Sensors and cameras will detect any unwelcome guests and alert you straight away.
I began conceptually thinking who would benefit from having the device installed, and focused in on a current home deterrent - the humble guard dog. If you installed it, they could effectively take the day off or not even work again. So I created Dave, the dog who’s gone out for a well deserved rest whilst Smart Home looks after the house. Dave’s film included a social competition where owners were urged to share their VIP (Very Important Pet) pictures to win a chance for them to also have a day off like Dave, whilst Panasonic looked after their home.
VOD | DOOH | Content | Social
The brief was to show how ‘care makes a man stronger’ within the macho world of professional rugby. So I created a stylised VFX treatment which shows messages of care appearing on their skin, making them battle ready for their games. To make it as authentic as possible, I also invited the people closest to them to record the VO in their own words.
The individual nation edits went live on the eve of the Six Nations and were also supported by press, DOOH, social and behind the scenes content. A whirlwind trip to New Zealand then ensued to capture the opposing All Blacks as they awaited these players in the Lions team.
Director: Miika Vaso
Team credit: Graham Ensor
Social & Influencer campaign
More Th>n’s research found the school run is one of the most stressful parts of a parent’s day, so the task was to raise awareness that More Th>n ‘Do more’ for their customers. We created the ‘In-car Entertainers’, a fun series of tangible tips and tricks that parents could employ on the school run to keep their kids entertained - all underpinned by principles set out by child psychologist Sam Wass.
Teaming up with influencers we spread the message to a bigger audience. As they drove their kids to school, we arranged surprise pickups that acted as In-car Entertainers. The kids we’re amazed, enthused and awakened by the entertainers with the take out message being that parents can assume this role once the cameras stopped rolling. The videos racked up millions of views, smashed VTR’s and showed parents how easily they could make the morning a bit less stressful.
Team credit: Adam Thompson & Graham Ensor
TVC | Cinema | Online
Lynx gives young chaps inner confidence, as sweating becomes the last thing on their mind. So I reimagined AJ as a beltmaker who fashions belts for these everyday champions. They’re the ones who get back up after every faceplant and try again, or the ones who stay up all night to defeat the online overlord. The idea was called ‘The Lynx Gold Brotherhood’ where Anthony inspired everyone to find their inner champion no matter what they do.
All in-film elements were conceptualised by myself including: 5 different belts that had brass panels acid etched with unique designs. A suite of monitor graphics to track delivery. A blueprint map that Anthony followed to create his masterpieces and a moulded stamp to seal his boxes in his artisanal workshop. So remember no matter what you excel at, there’s a belt waiting for you.
Team credit: Adam Thompson & Graham Ensor
Director: Paco Cruz
Digital & Social content series
Kia wanted to show how their cars have the ‘Power to surprise’ by showcasing their new Stinger GTS model. The saloon has a twin turbocharged V6 engine, giving you 365hp and a 0-60 time in less than five seconds - so it certainly was surprising.
To put the car through its paces I created a Man Vs Machine challenge where 3 brand ambassadors from Surrey Cricket Club battled it out for track glory competing to see who could twist, turn and race the car to its limits.
The sporting tensions built and a few cars span off the track, helping the films end up with hundreds of thousand of views as well as upping brand and product consideration.
VOD | Social
I was given the retail brief for O2's xmas offering to convey their 'More for you' proposition, where people would get more than they expected with a free gift from O2. So I took this thought and amplified it during a classic Christmas moment. During dinner, this young family would get a comedian rattling off jokes instead of a crappy cracker gag. Enter Justin Moorhouse…nan loved it.
To keep up engagement over xmas, people were then asked to say which joke they liked best using social media icons to win more pressies. Xmas cheer spread. Job done.
Digital | OOH | Social
Unibet’s marketing imagery had become tired and outdated, so I was tasked as the lead conceptual and Creative Director to refresh the whole image archive portfolio, to dial up the excitement around player skills and build 20+ toolkits for markets across the world to use for brand consistency.
To begin with I commissioned sports photographer Iain Crawford, who loves to capture images that have a strong graphic and textural quality - a perfect match for the graphic environments we wanted to place our athletes in. The cast process saw us select semi-pro athletes to ensure skill authenticity, and the graphic design system was created to be dynamic and modular, fitting in and around different athletic snapshots as well as allowing glimpses of their contextual environments.
We shot over 10,000 images in two days using high frame rate bursts, so we could select the perfect 200 moments the players looked their best, but also to give us the opportunity to create digital motion GIFs to use on our channels. All fully graded and dropped into their environments so any market could then use them in any live betting or data fields.
The campaigns art direction brought authentic excitement in a contemporary way back to the Unibet brand to differentiate it from the rest.
Store | POS | Print
Philip’s needed to create a campaign in Germany, that triggers people to switch from manual toothbrushes to Philips Sonicare. So we focussed on a compelling consumer stat - 93% of users that tried it, never switch back
The creative strategy was born under the platform ‘You never forget your first time’ a cheeky love infused message which was aptly brought to life with the brand’s ambassador Matthias Schweighöfer - A German actor and all round heart-throb!
The POS and brand experiences encouraged others to join the 93% that would never switch back, by focusing on the first time they discovered the Sonicare feeling.
Team credit: Alana O'Sullivan
TVC campaign
SportPesa is Africa’s number 1 betting app. They needed a campaign for the World Cup, showing how their grass roots support in creative & sports helps stars rise to the top.
The idea ‘Take every opportunity’ was a rally cry to the nation to use their talent and get to the big stage no matter what they do. So we collated runners, boxers, footballers, influencers, hip hop stars and even Africa’s big brother winner to help engage the nation. Four days filming in Nairobi ensued which was eclectic to say the least…art directing runners at daybreak in the Rift Valley and street dancers in downtown Pangani. The hero edit was cut down to individual stories to extend across the tournament.
Team credit: Adam Thompson & Mark Bushnell
Social | Digital | Print
Working with easyJet & the Jordanian tourist board, I helped promote Jordan as a country not only steeped in history but also one that can entertain young adventurers. So the campaign had a unifying thought - ‘Ancient is the new new’
Through rich and immersive imagery, it showed off what you can discover in this ancient place. This was brought to life through print, parallax social, homepage takeovers & TimeOut advertorials.
https://timeout.preview.ceros.com/easyjet-have-you-considered-jordan/page/page-5d5175aca0589
360 campaign: TVC | Print | Microsite
People have too many breakfast choices these days, so the brief was to remind them of the benefits of choosing Nestle Cereals. Obviously nutritional info is pretty dry, so we looked at a way of housing lots of stats similar to “the tale of the tape” in boxing - albeit a slightly less aggressive version.
A short flight to Cape Town with 10 huge costumes took advantage of the crisp morning sunlight synonymous with starting your day right. The campaign had the best ROI results of any Nestle campaign ever. Introducing…The Battle of the Breakfasts.
Team credit: Sarah Clift & Graham Ensor
Director: Theo Delaney
More Out-Of-Home and print ads that I’ve created for global brands such as:
KIA | easyJet | Car2go | Mastercard | HTC | American Airlines
